Talinn, Estonia, 20th Mar 2024 – In today’s digital age, having a strong online presence is crucial for businesses to attract and retain customers. However, with the increasing use of mobile devices, it’s no longer enough to have just a website. Many businesses are missing out on potential clients by not offering a mobile application.

 

 

To shed light on this issue, we sat down with Vladyslav Novytskyi, CEO of NOVLASOFT OU, a leading software development company specializing in mobile app development.

 

Interviewer: Vladyslav, why do you think having a mobile app is so important for businesses today?

 

Vladyslav Novytskyi: The world has gone mobile, and businesses that don’t adapt to this trend risk losing a significant portion of their customer base. With more and more people using their smartphones and tablets for various tasks, including shopping, banking, and accessing information, having a mobile app can give businesses a crucial competitive advantage.

 

Interviewer: Can you elaborate on how businesses are losing clients by not having a mobile app?

 

Vladyslav Novytskyi: Absolutely. First and foremost, businesses without a mobile app are missing out on the convenience factor that today’s consumers demand. People want to access products, services, and information quickly and easily, and a mobile app provides that seamless experience. If a business doesn’t have a mobile app, customers may turn to competitors that offer this convenience.

For example, a local barbershop, car wash or gym without a mobile app might lose customers to competitors that offer online booking and individual bonuses through their app. Customers appreciate the convenience of being able to browse the service,  place an order, and pay all from their mobile device.

Additionally, mobile apps can provide a more personalized and engaging experience for customers that is best for business. With features like push notifications, location-based services, and personalized recommendations, businesses can better engage with their customers and build stronger relationships.

 

Interviewer: What are some other advantages of having a mobile app for businesses?

 

Vladyslav Novytskyi: One significant advantage is increased visibility and brand awareness. With apps available on stores, having a well-designed and functional mobile app can help businesses stand out from the competition and reinforce their brand identity.

Mobile apps can also provide valuable data and analytics, allowing businesses to better understand their customers’ behavior, preferences, and pain points. This information can be used to improve products, services, and overall customer experience.

Furthermore, mobile apps can generate additional revenue streams through in-app purchases, subscriptions, or even advertising, depending on the business model. It’s worth noting that these benefits are equally applicable to online businesses as well.

 

 

Interviewer: For businesses that are hesitant to invest in mobile app development, what would you say to convince them?

 

Vladyslav Novytskyi: I would remind them that the cost of not having a mobile app can be far greater than the investment required to develop one. By not offering a mobile app, businesses risk falling behind their competitors and losing valuable customers.

Additionally, the initial investment in mobile app development can pay dividends in the long run by increasing customer loyalty, boosting sales, and providing a competitive edge. At NOVLASOFT OU, we work closely with our clients to ensure that their mobile apps are not only user-friendly and visually appealing but also align with their business goals and deliver tangible results.

 

Interviewer: Thank you, Vladyslav, for sharing your insights on the importance of mobile apps for businesses. Your expertise has shed light on why businesses risk losing clients by not embracing this crucial technology.

 

Vladyslav Novytskyi: You’re very welcome. I’m glad I could share my perspective on this critical topic and would be happy help millions of business make step forward. In today’s fast-paced digital world, businesses that prioritize mobile app development and adapt to changing consumer behavior will undoubtedly have a significant advantage over their competitors.

Media Contact

Organization: NOVLASOFT OU

Contact Person: Vladyslav Novytskyi

Website: https://novlasoft.io

Email: Send Email

Contact Number: +3726991485

Address: Karu 14-8

City: Talinn

Country: Estonia

Release Id: 20032410576

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