The report offers a number of reasons why video content is fast becoming one of the most valuable components of a successful digital marketing strategy. With over 20 years of industry expertise, Scott Hall is a recognized leader in effective strategies designed to help small businesses grow in scale and profit.
More information is available at https://scotthall.co/video-marketing-for-small-business
Studies reveal over 50% of today’s consumers want more video content from the companies they follow. 78% of marketers report video strategies lead to increased sales and 84% say video content produces more qualified leads. In his newly released report, digital marketing and content specialist Scott Hall explains why video content can be a game-changer for owners of small businesses.
According to the report, many business owners remain reluctant to incorporate video content into their overall marketing communications strategies.
The reasons for this explains Hall, range from unfamiliarity with the technology to the erroneous belief that video is cost preventive and worries audiences will ignore the content.
In fact, says Hall, one of the best reasons to invest in video marketing is for the ROI it delivers. With advancements in technology, creating a compelling video that will engage audiences and deliver key messages is easy, convenient and highly cost-effective.
A key benefit video marketing offers is its versatility. Video content can be placed on a company website, across social media, and on YouTube to produce a synergistic effect that increases exposure and builds trust.
Hall also notes that video content helps break down and explains complex product benefits consumers may not want to take the time to read about. Video helps get the message across in a digestible manner that inspires audiences to act.
When asked about the merits of a video content strategy, Hall says, “Video marketing is growing by the day because many people prefer it to other forms of marketing. Research has shown that many customers are paying attention to it and taking action based on the marketing messages they see.”
With the release of his recent report, Hall is demystifying the video content landscape for small business owners looking for effective ways to build trust and increase in-market traffic, boost conversions and ultimately drive sales.
Visit https://marketbyvideo.com to find out more.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Smart Herald journalist was involved in the writing and production of this article.